Brand Partnerships & Collaborations
Where Skin Expertise Meets Meaningful Collaboration
From luxury wellness spaces and fashion to skincare launches, press events and bespoke treatment experiences, Christina Bethany collaborates with brands that value expertise, creativity and exceptional client experience.
Based on Harley Street, London, Christina brings more than a decade of experience in advanced skin treatments, luxury wellness and personalised care to partnerships across the UK and internationally.
Every collaboration is approached individually, with the aim of creating something that feels relevant to the brand, valuable to its audience and memorable for the people experiencing it.
Partnerships Built Around a Shared Vision
More Than Simply Putting Two Names Together
The strongest collaborations feel natural.
They bring together complementary expertise, shared values and a clear understanding of the audience they are designed for.
Christina works with brands, businesses and creative teams to develop experiences that combine her expertise in skin health, advanced facial treatments and luxury client care with the identity and objectives of each partner.
That might involve developing a bespoke treatment concept, supporting a product launch, creating a skin experience for an event or bringing professional expertise into an entirely new environment.
The format changes.
The attention to detail does not.
Ways to Collaborate
Christina’s partnerships can take many different forms depending on the project, audience and desired outcome.
Brand & Product Launches
Create a treatment, experience or educational activation around a new skincare product, collection or campaign.
Bespoke Facial Development
Develop a facial experience that brings together Christina’s professional expertise with a partner brand’s products, philosophy or environment.
Events & Pop-Ups
Bring personalised skin experiences to press days, influencer events, private events, retail spaces and temporary brand activations.
Fashion, Beauty & Editorial
Provide professional facial treatments and skin preparation for fashion, editorial, media and industry projects.
Luxury Wellness Partnerships
Integrate advanced skin expertise within hotels, private members’ clubs, wellness destinations and other premium environments.
Education & Expert Contribution
Bring personalised skin experiences to press days, influencer events, private events, retail spaces and temporary brand activations.
A Portfolio of Skin, Wellness, Fashion & Beauty Partnerships
Irene Forte Skincare, London
Visiting Practitioner & Luxury Skincare Collaboration
Christina works as a visiting practitioner for Irene Forte Skincare in London, delivering the brand’s signature 90-minute facial treatments at Liberty London.
Alongside her treatment work, Christina collaborates with Irene Forte Skincare on branded events held across London, including activations within five-star hotels and other exclusive locations.
The collaboration brings together Christina’s expertise in advanced skin health and luxury facial treatments with Irene Forte Skincare’s science-led approach to high-performance skincare and elevated client experiences.
Collaboration: September 2025 – Current
Aestura, London
K-Beauty Brand Launch with Sephora UK
Christina collaborated with Aestura for the brand’s launch into the UK market with Sephora, supporting a three-day activation centred around skin barrier health.
Working alongside dermatologists, Christina delivered personalised skin consultations as part of the launch experience, helping guests better understand their skin and the importance of supporting a healthy skin barrier.
The activation welcomed press, influencers and exclusive members, introducing Aestura’s Korean skincare expertise to the UK through an educational and highly personalised experience.
Collaboration: June 2026
Kintsugi Space, Abu Dhabi
Luxury Wellness & Pre-Opening Collaboration
Christina joined Kintsugi Space in Abu Dhabi during the development and pre-opening of the private women-only members’ wellness club.
As part of the international pre-opening operations team, Christina contributed her experience in advanced aesthetics, skin health and luxury treatment delivery to an environment centred around a wider approach to wellbeing.
The collaboration brought together practitioners from different disciplines and backgrounds, creating a multidisciplinary wellness experience where aesthetics formed part of a much broader conversation around health and self-care.
Collaboration: July 2022 – February 2023
The Face Planner
Bespoke Treatment Development & London Pop-Ups
Christina’s collaboration with The Face Planner brought professional facial treatments together with the brand’s curated approach to skincare.
Christina developed treatment experiences incorporating clinically informed facials alongside The Face Planner’s skincare collection, creating an extension of the brand that clients could experience in person.
The partnership also included treatments for private clients, press and pre-event preparation, alongside pop-up experiences within boutique locations across London.
Collaboration: March 2023 – January 2024
Johanna Parv & Face Gym
London Fashion Week AW24
For London Fashion Week, Christina partnered with luxury fashion designer Johanna Parv for the Autumn/Winter 2024 collection.
The collaboration centred on professional express facials designed to prepare and enhance the models’ skin ahead of the runway.
With the collection presented without traditional runway make-up, skin became an important part of the overall creative direction, complementing Johanna Parv’s distinctive approach to activewear and contemporary fashion.
The result was a collaboration where fashion and skin preparation worked together rather than competing for attention.
Collaboration: London Fashion Week, September 2024
Simple Skincare
Skin Barrier Launch Experience
Christina collaborated with Simple Skincare to create a bespoke facial experience for the launch of the brand’s new skin barrier range.
The treatment was introduced through a pop-up experience for press and influencers ahead of the public launch, providing guests with an opportunity to experience the products within a professional treatment setting.
The project brought together Christina’s treatment expertise with Simple’s focus on accessible and effective skincare, including products developed with sensitive skin in mind.
Collaboration: September 2024
What Christina Brings to a Partnership
Professional Expertise With a Luxury Service Mindset
Christina’s experience spans advanced skin treatments, luxury hospitality, aesthetic clinics, wellness and client-facing brand experiences.
This allows her to move comfortably between the clinical considerations of professional skin treatment and the creative demands of a brand collaboration.
Partners can expect:
- More than a decade of professional skin and treatment experience
- A highly personalised approach to treatment development
- Experience within luxury and five-star environments
- Understanding of premium client and guest experiences
- Professional skincare and advanced facial expertise
- Experience working with brands, press, influencers and events
- Considered communication and attention to detail
- Treatment concepts developed around the individual partnership
- A warm, approachable presence when working directly with guests and clients
The aim is always to feel like a genuine extension of the partner brand, rather than an external service added at the last minute.
From Concept to Exceptional Experiences
Every Partnership Begins With an Alignment
Some projects begin with a very clear brief.
Others begin with little more than an idea.
Christina can work collaboratively with your team to establish what the experience needs to achieve and how professional skin expertise can best support it.
Discovery
We begin by understanding your brand, audience, project and objectives.
Concept
Christina develops an approach that aligns her expertise with the experience you want to create.
Planning
Treatments, logistics, timings, products and guest experience are considered alongside the wider requirements of your project.
Delivery
Christina delivers the agreed experience with the professionalism, warmth and attention to detail expected of both brands.
Review
For ongoing partnerships, the concept can continue to develop based on feedback, changing campaigns and future opportunities.
Who Christina Collaborates With
Christina is open to conversations with businesses and creative teams across the beauty, skincare, wellness, fashion and luxury sectors, including:
- Skincare and beauty brands
- PR and communications agencies
- Fashion designers and production teams
- Five star hotels
- Private members’ clubs
- Wellness destinations resorts
- Retail and department store environments
- Event organisers
- Editorial and media teams
- Corporate wellness partners
- Influencer and press events
- Brands looking for professional skin expertise
Projects take place in London, across the UK or internationally, depending on the brief.
Have a Unique Activation?
The Best Collaborations Rarely Fit Into a Box
Not every idea needs to look like something Christina has done before.
If you are developing a campaign, launch, event or experience and believe professional skin expertise could add something meaningful to it, Christina would love to hear about it.
The discovery process is there to explore whether the partnership feels right for both sides and what could be created together.
Book a B2B Discovery Call
Tell Christina About Your Project
If you are considering Christina for a partnership, event or brand collaboration, book a short discovery call to discuss your ideas.
It is an opportunity to talk through:
- Your brand or organisation
- The project you are planning
- Your audience
- Location and proposed dates
- The type of collaboration you have in mind
- Treatment or experience requirements
- Press, influencer or guest involvement
- Timelines and next steps
You do not need to arrive with a finished brief.
A good idea is enough to start the conversation.